Heart of the home meets heart of the garden as David Austin® reveals Emma Bridgewater™ shrub rose

At this year’s RHS Chelsea Flower Show on 20th May 2024, David Austin ® has revealed its new rose of the year in honour of iconic British potter Emma Bridgewater. A beguiling pink English shrub rose, her rosette form opens up to a crescendo of colours ranging from apricot and coral to mauve and lilac, nodding to the painterly nature of Emma Bridgewater’s collectible pottery, which have stolen the nation’s heart for decades

New for 2024, the eponymous Emma Bridgewater ™ English Shrub rose celebrates the union of two heritage British brands, with a flower that can grow and thrive in gardens but also last forever indoors on the corresponding hand-painted Emma Bridgewater mug. It follows an earlier collaboration in January of this year where the two co-designed a charitable mug depicting the golden yellow David Austin® Bring Me Sunshine ® rose to raise money for the National Garden Scheme, where a £5 donation for every mug sold continues to be donated to charity. In addition to the new Emma Bridgewater™ rose, David Austin ® is also launching a new gift box in which recipients will enjoy a voucher for the rose, an Emma Bridgewater milk bottle vase for displaying a cut stem or two and a matching tea towel. View the complete Emma Bridgewater collection here. 

The story behind the Emma Bridgewater™ rose

Great admirers of each other’s work, the creative family-run businesses joined forces to capture the beauty of an authentic English rose on a truly English piece of pottery.  And so the story began. “Emma Bridgewater’s works are amongst the most collectable of our time, so it feels fitting to have created an English rose of such endless appeal in her honour.”

“In the tradition of our English roses, we have meticulously bred, tested, and trialled the Emma Bridgewater variety over 12 years to ensure it is both beautiful and born to endure.” 

“Admiring the rose in full bloom at this year’s Chelsea Flower Show will be a very special moment, just as it was for me to visit the Emma Bridgewater factory in Stoke-on-Trent and see our collaborative mug being crafted.” Says David J. C. Austin.

“I am delighted by our collaboration with David Austin Roses, a British brand with a real crossover of vision and ideas. Visiting the David Austin nursery and witnessing the rose creation process was thrilling and incredibly inspiring. I have been surrounded and loved David Austin Roses for as long as I remember as both my mum and granny were keen gardeners and loved them. Much like a well-loved piece of pottery, roses can be like old friends, with a personal connection for people. The Emma Bridgewater rose is wonderful, and not least because it is full of surprises, as it displays several distinctly different colours as the buds appear, open and then develop - giving three different hues in one rose. It has also been rewarding to take this beautiful rose and translate it into pottery with an illustrative mug as well as a range of vases made especially for displaying roses in all of their glory.” Says Emma Bridgewater.