Sustainability

The RHS Chelsea Flower Show is a celebration of horticultural excellence, and this year, we are pleased to share an important milestone from the Grand Pavilion. David Austin^® Roses has been recognised by the RHS as a peat-free champion, reflecting a long-standing commitment to protecting vital ecosystems and reducing environmental impact.

Planting a bare root rose is a gesture of quiet confidence, a small act of faith in the turning of the seasons. It asks the gardener to trust in time, in patience, and in the rose’s own ancient rhythm. Long before plastic pots and glossy labels, this was how roses were grown and shared. Lifted carefully from the fields in autumn, their roots bare and bundled, they travelled lightly, ready to settle into new gardens and new soil.

At David Austin^®, sustainability is at the heart of everything we do. Through our BLOOM initiative, we are committed to caring for the environment while ensuring our beautiful roses thrive. One of the key ways we achieve this is through our water recycling scheme.

We have installed photovoltaic solar panels on the roofs of our production facility, offices, and cold stores to reduce our environmental footprint and adopt cleaner energy sources. These solar panels are crucial in our efforts to achieve greater sustainability. 

We’ve implemented an Integrated Pest Management system across all six of our themed gardens and our nursery- home to the breeding of our world-renowned roses. 

Approximately 60,000 petals from over 20 varieties of English roses, including those from the new rose we revealed at the show, Penelope Lively^®, will now become sustainable, biodegradable confetti sold on to benefit various UK cancer charities.