Breeders of Exquisite Roses Since 1961
For over 60 years, we've lovingly grown roses on our family farm in Shropshire, nurturing each one by hand until it's ready to flourish in your garden.
Crafted by Hand
Today, most of our growing is still carried out by hand, just as it was at the very beginning. Every plant that we sell has been hand-budded, a traditional and intricate skill carried out by our experts millions of times each year.
A Lifetime of Breeding Excellence
Handpicked Parent RosesWe start by carefully selecting parent roses, merging scientific knowledge with intuition to identify desired traits.
Handcrafted HybridisationWith 40,000 yearly cross-pollinations, we nurture genetic blends by hand, creating one-of-a-kind offspring.
Rigorous Selection ProcessFrom seed to market, only the most enchanting roses make the cut, promising beauty, fragrance, and grace.
"The goal remains the same - develop the healthiest roses possible without compromising their beauty, fragrance, grace and most importantly, their charm."
David C. H. Austin
BLOOM Is Our Promise to Grow Responsibly
For people, for the planet, and the future generations of gardeners. Rooted in care and guided by purpose, BLOOM brings all our social and environmental commitments under one thoughtful plan. As growers of natural products, we recognise our responsibility to nurture the environment. We are continually working to strengthen our responsible decision-making, using our business as a force for good.
From Our Fields to Your Garden
Discover the full beauty of our carefully bred English Roses by visiting our collection online. Whether you seek a fragrant climber, a classic shrub, or a rose that will brighten a sunny corner, each variety has been chosen with care to inspire your garden’s story.
Begin your journey to a more beautiful garden by exploring our roses today.
